Episode 8: Betsy Radue Will Make You A Better Storyteller

Apr 7, 2021

Storytelling is so important and yet few companies are actually good at it. So, in this episode, I have a sit-down with Betsy Radue and we go through how to become a better storyteller. 

We cover things like: 

• How to get to know your customer -- the critical first step.
• The different types of stories you can tell. 
• What are the different elements that makeup storytelling.
• And the one key ingredient every story has to have. 

Betsy is just pure gold. Not only does she have a great vibe. She has such an impressive background working at: Kohler, GMR, Palermos Pizza, and now as the Director of Digital at Stella & Chewys. 

If you’re in marketing, you need to have a listen. Enjoy the show and please hit subscribe when you’re done. 

Budweiser Super Bowl Ad: https://www.youtube.com/watch?v=7p_3lITiK_Q

Betsy's Favorite Billy Joel Song: https://www.youtube.com/watch?v=7p_3lITiK_Q

Interested in learning more about the AMA head on over to www.amamilwaukee.org

 

Connect with Betsy here: https://www.linkedin.com/in/betsyradue/

Music by: VJ Memes

RIFF Artwork: Emma McGovern

RIFF Host: Pat McGovern