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AMA RIFF Podcast

May 22, 2021

Brian Piper is the Director of Content Strategy at the University of Rochester. Under Piper’s guidance, the University experienced a 60% growth in organic traffic the first year. And after 3 years saw a 200% increase in organic traffic. That equates to 400,000 visits just to their news content page. 

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May 7, 2021

The world of marketing is changing almost daily. So...can you teach it? 

In this episode, I have a fascinating sit-down with Steve Brewer. Steve is an Assistant Professor of Marketing at Carroll University. He shares with us his thoughts on: 

  • How to teach marketing in today’s world.
  • How recent grads can gain an edge...