Leonard Novati From Afro Charts

Mar 1, 2023

We all know music moves people’s bodies, hearts, and souls. But it also inspires them to spend
their money. Today as I talk with Leonard Novati, you will hear an inspiring story of how this
software engineer/deejay from Tanzania turned his love of African music into a growing
business venture.

Creator of user-friendly music app Afro Charts, Leonard has found a way to not only share the
unique sound of African music with the world, but also provide a platform for independent
artists. As he worked to bring the app to life, the entrepreneur continued to work full-time and he
faced the obstacles posed by the Covid-19 pandemic. You will hear how though it wasn’t always
an easy road for Leonard, his passion served as the driving force he needed to bring his dream
to fruition—and the same can be true for you.

We will discuss:

• Finding your target audience
• The importance of effective marketing
• How to preserve as you pursue your vision
• And more

Reach out to Leonard on LinkedIn at https://www.linkedin.com/in/leonardnovati/ or via email at
[e-mail].

RIFF Hosts:

Michele Tonkovitz: [e-mail]

Pat McGovern [e-mail]